Summer Soirée with reFIND – A Launch Success Story

Event Overview:
This Summer Soirée brought together over 150 guests, including prominent influencers and media, to celebrate the launch of a new product line in an exciting, curated atmosphere. With reFIND’s expertise and community-driven approach, the event was a blend of engaging activations, seamless execution, and meaningful connections.

Why REFIND Was an Indispensable Partner

“Even with another partner involved, I don’t think we could have pulled off an event at this scale without REFIND. Their extensive network of sponsors, rentals, and catering vendors took the stress off our plate, allowing us to focus on the experience itself. Beyond logistics, REFIND’s ability to bring their engaged community into the fold helped create a lively, on-brand audience that felt natural and aligned with our vision. It truly set the tone for a successful event and left us excited for future collaborations.”

The Power of In-Person Activation

“In-person activation made all the difference, especially for introducing a new product category like jewelry. Guests could interact with the pieces—see, touch, feel, and even try them on—while friends hyped them up. This created a level of community engagement and instant connection that virtual launches simply can’t replicate. While I’ve had great success with online launches in the past, this event added an entirely different and impactful customer-facing element.”

Impact on Engagement and Sales

Customer Connections:
“The biggest gain for me was the face-to-face interactions and relationship-building with customers. This personal touch translates into greater credibility and a stronger online presence, as attendees are more likely to share, tag, and recommend the brand to others.”

Social Media Boost:
“The collaborative promotion in the lead-up to the event resulted in a significant increase in followers and engagement across socials. Our combined reach created buzz before the soirée, driving traffic to the event and beyond.”

Email Marketing Success:
“We gathered a large number of new email contacts during the event, laying the groundwork for continued marketing efforts and future event invitations.”

Would You Do It Again?

“Absolutely! I had so much fun, and as a small brand with big stress, REFIND was a lifeline. They brought everything together in ways I couldn’t have managed alone. This event was a huge success, and I owe that to the expertise, creativity, and connections REFIND brought to the table.”

Key Results:

• 150+ Guests attended, including influencers and media.

• Increased Social Engagement with new followers and shares.

• Expanded Email List for future marketing.

• Enhanced Community Connection through in-person interaction, building credibility and trust.

• Sales Boost thanks to the tactile experience of the products.