Official SXSW 2024

In March 2024, REFIND hosted a groundbreaking event during SXSW, spotlighting the intersection of fashion, sustainability, and technology. With over 15 forward-thinking fashion brands, designers, and tech companies in attendance, the event offered a dynamic lineup of panels, showcases, and interactive experiences that drew more than 1,000 attendees throughout the day.

This case study explores how REFIND successfully positioned itself as a leader in fostering innovation and collaboration within the fashion industry.

Panels: Thought Leadership on Emerging Topics

REFIND curated three insightful panel discussions with industry leaders, innovators, and entrepreneurs:

• The Power of Collaboration: Exploring how partnerships between designers, brands, and tech companies can revolutionize fashion.

• The Future of Sustainability in Fashion: Addressing the challenges and opportunities for circular design, material innovation, and ethical practices.

• Startups and Technology in Fashion: Showcasing how emerging fashion tech is shaping everything from production to consumer experience.

These panels were attended by 500+ participants, igniting valuable discussions and networking opportunities.

Fashion Showcase: Behind the Scenes of Emerging Design

The event featured a runway and storytelling experience that highlighted the work of five emerging designers. Each designer presented collections focused on innovative themes such as:

• Sustainable materials

• Cultural storytelling

• Cutting-edge design aesthetics

A behind-the-scenes mini-documentary was also premiered, offering attendees a deeper look into the creative processes of these designers.

Brand Activations and Exhibits

REFIND brought together 15+ future-focused brands and companies that set up activations showcasing their work, including:

• Fashion tech startups demonstrating AI-driven design tools.

• Sustainable brands displaying innovations in upcycled and innovative textiles.

• Retail solutions integrating VR and AR for enhanced shopping experiences.

These activations fostered collaboration and created a space for attendees to engage directly with innovative products and ideas.

REFIND’s SXSW event demonstrated the power of bringing together diverse voices and cutting-edge ideas to shape the future of fashion. By combining insightful panels, innovative activations, and immersive showcases, REFIND positioned itself as a thought leader and built a platform for meaningful industry connections.